Serbia is rapidly evolving into a resilient, forward-thinking hub, bridging East and West through economic growth, sustainability, and innovation. Expo 2027 will showcase its transformative journey, highlighting its global impact and future ambitions.
The Republic of Serbia is a modern world in miniature – diverse, adaptable, and constantly evolving. Even in uncertain times, this country brings together contrasts and opportunities to discover new ways to grow. This transformative journey is set to be the main highlight of the Belgrade Expo 2027, presenting Serbia as a country ready to shape the future.
Serbia’s economic evolution underscores its resilience and ambition. Over the past two years, the nation has seen its GDP climb from 2.5% to 4.1%, while its credit rating improved to BBB-. These achievements signify Serbia’s strengthening financial stability and its enhanced presence in the European market. Anchoring this economic power is Serbia’s banking sector, projected to generate $3.13 billion in net interest income by 2025.
Strategically located at the crossroads, Serbia provides direct access to markets of over 2.7 billion people – spanning the EU, the US, and China. Serbia is using this opportunity to position itself as a bridge between East and West. By expanding its modern infrastructure, embracing digitalization, and maintaining competitive operating costs, Serbia is becoming an increasingly attractive destination for foreign investors. This appeal is evident in the inflow of global companies setting up operations in the country’s thriving market.
Tourism, as a cornerstone of Serbia’s evolving identity, is booming like never before. By joining the Global Sustainable Tourism Council, Serbia is confirming its commitment to responsible travel and the balance between development and preservation. As a result, the country claimed first place in the world in tourism revenue growth, welcoming a record 2.38 million foreign visitors in 2024.
Serbia’s steps into a green future are making it also a leader in sustainability within the Balkans. By 2030, Serbia aims to generate 45% of its electricity from renewable sources, a goal outlined in the Integrated National Energy and Climate Plan.
These transformations mark the rise of Serbia, which is confidently marching into the future amidst upheavals, demonstrating that resilience and adaptability fuel progress. Expo 2027 is a turning point and a call to the world to witness this nation where challenges only foster growth.